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Company Overview

El Cuñadito is a platform that allows people with low digital knowledge to access Internet products and services, thanks to a paid community.

This community is called the "Cuñaditos Network" and on the platform they can help buy, help sell and share content.

Its business model is based on combining affiliate marketing and the collaborative economy in order to remunerate the community that makes it possible

LINES OF SERVICE:

3 big lines open:

The purchase aid: Mainly designed to remunerate the users of the community who help people with little digital knowledge to buy products or internet services.

Example:

The user of the PEPE platform helps PACO (an older person in his town) to buy a TV on Amazon. PEPE does so through the El Cuñadito platform before jumping into Amazon to have its transaction accounted for. El Cuñadito gets a commission from Amazon that he shares with PEPE, which is encouraged to do more. PACO is happier than a partridge because he gets a TV at the same price as the freakiest person in the "capi" ... without having any idea ... and also, he has been able to pay PEPE the TV in cash.

Sales aid: Mainly designed to remunerate community users who help people with little digital knowledge to sell products or services online.

Example:

The user of the MANOLO platform helps ANGEL (a local producer of village baskets) to upload their products to the El Cuñadito online store. Thanks to upload them, they start selling online and MANOLO helps ANGEL to deal with orders and shipments. From the sales generated in the store, El Cuñadito receives a commission for setting up and maintaining the Marketplace, which he shares with MANOLO for helping ANGEL, making everyone happier than a partridge again.

The help to whom shares: Mainly thought to remunerate the users of the community who share experiences or knowledge of a free theme.

Example:

A user of the MIGUEL platform writes articles that he uploads to El Cuñadito. Content moderators validate the post and edit it, adding the marketing that best suits the theme and context. El Cuñadito will share with the author the benefits it generates.

PRODUCTS OFFERED:

Initially, 2 large products will be launched in parallel:

Value-added services for the marketplace vendors of El Cuñadito. Competitive prices for the issue of sending orders, packaging material, customizations and seals. Topics of recovery of packaging "circular economy" and shipments "last mile" in adhered premises.

Own store with merchandising and other products of interest for the members of the community, besides the possibility of opening collective purchases.


Project Summary


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El Cuñadito

Technology (software & mobile) , Retail & Consumption, Marketing & Advertising Santander, Cantabria , España https://cunadito.com

Project team


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